Publikationen | Publications

Buch | Book

Eva M. Reussner (2010): Publikumsforschung für Museen – Internationale Erfolgsbeispiele. Bielefeld: transcript.

Zeitschriftenbeiträge | Refereed Journal Articles

Hauser, Walter, Noschka-Roos, Annette, Reussner, Eva & Zahn, Carmen (2009): „Design-Based Research on Digital Media in a Museum Environment„. Visitor Studies, 12: 2, 182-198.

Schwan, Stephan; Zahn, Carmen; Wessel, Daniel; Huff, Markus; Herrmann, Nadine & Reussner, Eva (2008): „Lernen in Museen und Ausstellungen – die Rolle digitaler Medien“. Unterrichtswissenschaft – Zeitschrift für Lernforschung. Thema: Lernen im Museum, 36 (2), 117-135.

Reussner, Eva M. (2004): „Best Practices in Audience Research and Evaluation: Case Studies of Australian and New Zealand Museums„. Visitor Studies Today, Volume VII, Issue II, Summer 2004, 17-25.

Reussner, Eva M. (2003): „Strategic Management for Visitor-Oriented Museums. A Change of Focus„. The International Journal of Cultural Policy, Vol.5 No.1 (March 2003), 95-108.

Konferenzen und Tagungen | Conferences and Workshops

Schwan, Stephan; Zahn, Carmen & Reussner, Eva (2008): Interactive Session „Fostering ‘minds-on’ interaction in museums: The role of digital media“. International Conference on Computers in Education, Taipei, Taiwan, October 27-31, 2008.

Reussner, Eva M. (2008): „Learning From the Best: Success Factors for Effective Audience Research“. In Kräutler, Hadwig (ed.): Heritage Learning Matters. Museums and Universal Heritage. Proceedings of the ICOM/CECA Conference, Vienna, Austria, August 20-24, 2007. Wien: Schlebrügge, 186-197.

Zahn, Carmen; Schwan, Stephan & Reussner, Eva (2007): „Learning in museums and exhibitions – Five Considerations“. Workshop Learning in Museums: International Positions. Knowledge Media Research Center, Tübingen, Germany, November 2007.

Reussner, Eva M.; Schwan, Stephan & Zahn, Carmen (2007): „New technologies for learning in museums? An interdisciplinary research project„. In J. Trant, & D. Bearman (Eds.), Proceedings of the International Cultural Heritage Informatics Meeting (ICHIM07). Toronto, Canada: Archives & Museum Informatics, October 2007.

Reussner, Eva M. (2007): „Learning From the Best: Success Factors for Effective Audience Research“. ICOM/CECA Conference Museums and Universal Heritage. Heritage Learning Matters. Vienna, Austria, August 2007.

Reussner, Eva M.; Schwan, Stephan & Zahn, Carmen (2007): „Learning Via Digital Media: An Interdisciplinary Research Project in Germany“. Poster presentation at ICOM/CECA Conference Museums and Universal Heritage. Heritage Learning Matters. Vienna, Austria, August 2007.

Reussner, Eva M. (2007): „Making the Most of Audience Research and Evaluation – An International Comparative Study“. Visitor Studies Group Summer School Evaluation, why bother? – Using evaluation as a strategic tool. Edinburgh, United Kingdom, June 2007.

Reussner, Eva M. (2007): „New Chances for Public Understanding and Engagement in Science in Museums Through New Media“. Session Introduction. ECSITE Annual Conference. Lisbon, Portugal, June 2007.

Reussner, Eva M. (2004): „Audience Research and Organisational Learning: How Science Centres Learn from Audience and Evaluation Studies“. ECSITE (European Collaborative for Science, Industry and Technology Exhibitions) Annual Conference, Barcelona, Spain, November 2004.

Reussner, Eva M. (2004): „Making Visitor Studies Matter: An Empirical Perspective“. VSA (Visitor Studies Association) Conference, Albuquerque, New Mexico, August 2004.

Reussner, Eva M. (2003): „From Research Quality to Management Issues: Factors for the Effectiveness of Museum Audience Research“. 7th International Conference on Arts and Cultural Management, Bocconi University, Milan, Italy, June/July 2003.

Rentschler, Ruth; Reussner, Eva M. (2002): „Museum Marketing Research: From Denial To Discovery?“ Second Annual Nonprofit, Social and Arts Marketing Colloquium, Guildhall University, London, September 2002.

Reussner, Eva M. (2002): „A New Translation of Strategic Management for Non-Profit Museums“. Symposium The New Wave: Entrepreneurship & the Arts, Melbourne, Australia, April 2002.

Reussner, Eva M. (2002): „Strategic Management for Visitor-Oriented Museums. A Change of Focus“. International Conference on Cultural Policy Research, Wellington, New Zealand, January 2002.

Vorträge | Invited Talks

Eva M. Reussner: „Das transparente Publikum“. Invited talk at „Vorhang auf – Backstage! Das Museum und seine Kulissen“, Hamburger Kunsthalle, Hamburg, Germany, 31 May 2016.

Eva M. Reussner: „Museum Professional Development in Germany – Challenges and Chances“. Invited talk at the Institute of Museum Studies, Fu Jen Catholic University, Taipei, Taiwan, 28 October 2008.

Eva M. Reussner: „Changing Views: The Role of Audience Research and Evaluation in Australian and New Zealand Cultural Heritage Institutions“. Invited talk at the Cultural Heritage Centre for Asia and the Pacific, Forum UNESCO member, Deakin University, Melbourne, Australia, 9 October 2002.

Eva M. Reussner: „Arts Marketing and Audience Development“. Invited lecture at the Faculty of Arts, Deakin University, Melbourne, Australia, 26 September 2002.

Forschungsberichte | Research Reports

Reussner, Eva M. (2003): Audience Research in the Australian Cultural Heritage Sector. A study commissioned by the MUSEUMS AUSTRALIA Evaluation and Visitor Research Special Interest Group (EVRSIG). Final Report. May 2003.
Zusammenfassung (engl.) | Executive Summary
Bericht (engl.) | Full Report

Rentschler, Ruth; Reussner, Eva M. (2002): „Museum Marketing Research: From Denial To Discovery?HEC Montréal Working Paper series, November 2002.

Dissertation | PhD Thesis

Reussner, Eva M. (2009): Die Öffnung von Museen für ihr Publikum: Erfolgsfaktoren wirksamer Publikumsforschung. Dissertation, Freie Universität Berlin.

Magisterarbeit | Master’s Thesis

Reussner, Eva M. (2001): Kommunikation und Besucherorientierung. Eine Untersuchung ihrer Bedeutung für die strategische Orientierung von Museen. Magisterarbeit im Studiengang „Angewandte Kulturwissenschaften“, Universität Lüneburg.