Eva M. Reussner

Publikationen und Vorträge
Publications and Presentations

Zeitschriftenartikel | Refereed Journal Articles

Reussner, Eva M. (2004): "Best Practices in Audience Research and Evaluation: Case Studies of Australian and New Zealand Museums". Visitor Studies Today, Volume VII, Issue II, Summer 2004, 17-25. Right-click here and select "Save link target as..." to download paper [2.5MB]

Reussner, Eva M. (2003): "Strategic Management for Visitor-Oriented Museums. A Change of Focus". The International Journal of Cultural Policy, Vol.5 No.1 (March 2003), 95-108. Right-click here and select "Save link target as..." to download paper [4.13MB]

Konferenzen und Tagungen | Refereed Conferences and Workshops

Reussner, Eva M. (2004): "Audience Research and Organisational Learning: How Science Centres Learn from Audience and Evaluation Studies". ECSITE (European Collaborative for Science, Industry and Technology Exhibitions) Annual Conference, Barcelona, Spain, November 2004.

Reussner, Eva M. (2004): "Making Visitor Studies Matter: An Empirical Perspective". VSA (Visitor Studies Association) Conference, Albuquerque, New Mexico, August 2004.

Reussner, Eva M. (2003): "From Research Quality to Management Issues: Factors for the Effectiveness of Museum Audience Research". 7th International Conference on Arts and Cultural Management, Bocconi University, Milan, Italy, June/July 2003.

Rentschler, Ruth; Reussner, Eva M. (2002): "Museum Marketing Research: From Denial To Discovery?" Second Annual Nonprofit, Social and Arts Marketing Colloquium, Guildhall University, London, September 2002.

Reussner, Eva M. (2002): "A New Translation of Strategic Management for Non-Profit Museums". Symposium The New Wave: Entrepreneurship & the Arts, Melbourne, Australia, April 2002.

Reussner, Eva M. (2002): "Strategic Management for Visitor-Oriented Museums. A Change of Focus". International Conference on Cultural Policy Research, Wellington, New Zealand, January 2002.

Vorträge | Invited Lectures

Reussner, Eva M. (2007): "Making the Most of Audience Research and Evaluation - An International Comparative Study". Visitor Studies Group Summer School “Evaluation, why bother? – Using evaluation as a strategic tool”, Edinburgh, United Kingdom, 22 June 2007.

Eva M. Reussner: "Changing Views: The Role of Audience Research and Evaluation in Australian and New Zealand Cultural Heritage Institutions". Invited lecture at the Cultural Heritage Centre for Asia and the Pacific, Forum UNESCO member, Deakin University, Melbourne, Australia, 9 October 2002.

Eva M. Reussner: "Arts Marketing and Audience Development". Invited lecture at the Faculty of Arts, Deakin University, 26 September 2002.

Forschungsberichte | Research Reports

Reussner, Eva M. (2003): Audience Research in the Australian Cultural Heritage Sector. A study commissioned by the MUSEUMS AUSTRALIA Evaluation and Visitor Research Special Interest Group (EVRSIG). Final Report. May 2003. - Zusammenfassung (engl.) | Executive Summary [76kb] - Bericht (engl.) | Full Report [576kb]

Rentschler, Ruth; Reussner, Eva M. (2002): "Museum Marketing Research: From Denial To Discovery?" HEC Montréal Working Paper series, November 2002. Right-click here and select "Save link target as..." to download paper [255 KB]

Magisterarbeit | Master's Thesis

Eva M. Reussner (2001): Kommunikation und Besucherorientierung. Eine Untersuchung ihrer Bedeutung für die strategische Orientierung von Museen. Universität Lüneburg.

  last updated: 01/07/2007 | © Eva Reussner